Module 3: Fundamentals of Design

In Module 3, we introduce the core design fundamentals that serve as the universal language of creative disciplines. You'll explore the essential building blocks and principles needed to initiate and refine your ideas, laying a solid foundation for your fashion design process.

Why This Module Matters

Developing a deep understanding of design theory is essential for creating cohesive, impactful, and visually balanced work. This module trains your creative eye and gives you the professional language to communicate your design choices.

• Master the elements and principles of design.
• Understand the differences between art, craft, and commercial design.
• Analyse and develop your eye for finer visual details.
• Gain foundational knowledge that applies to every step of the fashion design process.

What You'll Learn

• Core Theory
  You'll be introduced to the elements of design and the principles of design.
• Colour Mastery
  Dive deep into colour theory to learn about palettes and harmonies.
• Contextual Studies
  Understand the differences and connections between art, craft, and design.
• Visual Analysis
  Appreciate the work of different artists and craftsmen to refine your perspective.

What You'll Do

• Master Principles
  Study and apply the 9 major principles of design to creative projects.
• Define Concepts
  Interpret the differences between art, craft, and design and apply this to your designs.
• Analyse Work
  Critique visual work based on the elements and principles of design.
• Develop Skills
  Begin to develop an eye for detail, which is crucial for starting your design journey.

Module Content

Module 3 covers everything you need to understand the design fundamentals:

• Introduction to Art, Craft, & Design
• What Is Art?
• What Is Craft?
• What Is Design?
• Art, Craft, and Design Process
• Elements of Design
• Principles of Design
• 9 Major Principles of Design
• Colour Theory
• Conclusion

Module Outcomes

By the end of Module 3, you will:

• Understand the conceptual differences between art, craft, and design.
• Recognise and apply the elements and principles of design to any project.
• Master the concepts of Colour theory and their use in fashion.
• Have developed a stronger critical eye for design composition and detail.

Guidance Every Step of the Way

Throughout Module 3, you'll be guided by our expert fashion design tutors. They'll provide essential feedback on your foundational concepts, clarify complex Colour theory applications, and help you master the elements and principles of design, so you can communicate with confidence.