Module 11: The Fashion Business

This essential module focuses entirely on the business of fashion, providing the strategic and operational knowledge to launch and manage a successful enterprise. Expect to learn the business practices of the global industry, so you can plan your own entrepreneurial journey with confidence and clarity.

Why This Module Matters

Understanding the business of fashion is essential for any designer who wants ownership and control over their career. This module provides the blueprint for moving from a designer to a founder. You'll gain knowledge on everything from the economic realities of the 4th Industrial Revolution to crafting a definitive business plan for a fashion line.

Gain insight into the business of fashion, global trends, and emerging trends.
Master the creation of a Business Model Canvas (BMC) and develop a solid business plan for your fashion line.
Understand the practices of a sustainable fashion business model, including circularity and ethics.
Learn valuable entrepreneurial skills like assessing risk, team building, and monitoring performance.

What You'll Learn

Entrepreneurial Foundations
The economic realities of the business of fashion and the 4th Industrial Revolution.
Strategic Design
How to establish product-market fit, target market, and design thinking in Fashion.
Business Frameworks
The key components of a BMC and how to apply them to a business plan.
Sustainable Operations
The important role of ethics and a sustainable fashion business model.

What You'll Do

Define Your Niche
Identify business opportunities, global trends, and establish your target market and niche.
Develop a Business Plan
Strategise team building, risk assessment, and contingency planning.
Apply Design Thinking
Work through the non-linear process of design thinking to solve business challenges.
Plan for Sustainability
Outline the policy and action plan for a sustainable fashion business model.

Module Content

Module 11 covers everything you need to know about fashion business practices.

Fashion Business Today
4th Industrial Revolution and Globalisation
Types of Fashion Business Models
Identifying Business Opportunities
Understanding Global Trends
Identifying Niche
Establishing Target Market
Establishing Product-Market Fit
Design Thinking in Fashion
Origin of Design Thinking
Process of Design Thinking
The Nonlinear Nature of Design Thinking
Traditional VS Modern Supply Chain
Business Model Canvas
What Is a BMC?
Components of the BMC
Develop and Implement a Business Plan
What Is a Business Plan?
Components of a Business Plan
Training and Team Building
How to Assess Risk
Contingency Planning
Monitoring Performance
Respond to Performance Data
Strengths and Weaknesses of the Business Plan
Sustainable Business Practices
Role of Sustainability and Ethics in Today's Business
Circular Business Models
Critical Business Actions to Embrace Circularity
Sustainability Policy and Action Plan

Module Outcomes

By the end of Module 11, you will:

Understand the operations and segments that comprise the business of fashion.
Be proficient in creating a BMC and a detailed business plan for your fashion line.
Implement a sustainable fashion business model based on circularity.
Prepare to assess risk, monitor performance, and begin your entrepreneurial journey.

Guidance Every Step of the Way

Transitioning into the business of fashion is a huge moment for every designer. Our expert fashion design tutors are successful entrepreneurs and business strategists who offer invaluable one-on-one mentorship. They'll help you validate your business plan for a fashion line, refine your target market, and integrate a modern sustainable fashion business model. This expert guidance ensures you build a viable, responsible, and profitable brand.