Module 11: The Fashion Business

This essential module focuses entirely on the business of fashion, providing the strategic and operational knowledge to launch and manage a successful enterprise. Expect to learn the business practices of the global industry, so you can plan your own entrepreneurial journey with confidence and clarity.

Why This Module Matters

Understanding the business of fashion is essential for any designer who wants ownership and control over their career. This module provides the blueprint for moving from a designer to a founder. You'll gain knowledge on everything from the economic realities of the 4th Industrial Revolution to crafting a definitive business plan for a fashion line.

• Gain insight into the business of fashion, global trends, and emerging trends.
• Master the creation of a Business Model Canvas (BMC) and develop a solid business plan for your fashion line.
• Understand the practices of a sustainable fashion business model, including circularity and ethics.
• Learn valuable entrepreneurial skills like assessing risk, team building, and monitoring performance.

What You'll Learn

• Entrepreneurial Foundations
  The economic realities of the business of fashion and the 4th Industrial Revolution.
• Strategic Design
  How to establish product-market fit, target market, and design thinking in Fashion.
• Business Frameworks
  The key components of a BMC and how to apply them to a business plan.
• Sustainable Operations
  The important role of ethics and a sustainable fashion business model.

What You'll Do

• Define Your Niche
  Identify business opportunities, global trends, and establish your target market and niche.
• Develop a Business Plan
  Strategise team building, risk assessment, and contingency planning.
• Apply Design Thinking
  Work through the non-linear process of design thinking to solve business challenges.
• Plan for Sustainability
  Outline the policy and action plan for a sustainable fashion business model.

Module Content

Module 11 covers everything you need to know about fashion business practices.

• Fashion Business Today
• 4th Industrial Revolution and Globalisation
• Types of Fashion Business Models
• Identifying Business Opportunities
• Understanding Global Trends
• Identifying Niche
• Establishing Target Market
• Establishing Product-Market Fit
• Design Thinking in Fashion
• Origin of Design Thinking
• Process of Design Thinking
• The Nonlinear Nature of Design Thinking
• Traditional VS Modern Supply Chain
• Business Model Canvas
• What Is a BMC?
• Components of the BMC
• Develop and Implement a Business Plan
• What Is a Business Plan?
• Components of a Business Plan
• Training and Team Building
• How to Assess Risk
• Contingency Planning
• Monitoring Performance
• Respond to Performance Data
• Strengths and Weaknesses of the Business Plan
• Sustainable Business Practices
• Role of Sustainability and Ethics in Today's Business
• Circular Business Models
• Critical Business Actions to Embrace Circularity
• Sustainability Policy and Action Plan

Module Outcomes

By the end of Module 11, you will:

• Understand the operations and segments that comprise the business of fashion.
• Be proficient in creating a BMC and a detailed business plan for your fashion line.
• Implement a sustainable fashion business model based on circularity.
• Prepare to assess risk, monitor performance, and begin your entrepreneurial journey.

Guidance Every Step of the Way

Transitioning into the business of fashion is a huge moment for every designer. Our expert fashion design tutors are successful entrepreneurs and business strategists who offer invaluable one-on-one mentorship. They'll help you validate your business plan for a fashion line, refine your target market, and integrate a modern sustainable fashion business model. This expert guidance ensures you build a viable, responsible, and profitable brand.